Mass Collaboration occurs when large numbers of people work on a single project. The book Wikinomics highlites how technology and in particular the Internet is fueling mass collaboration and changing the way organisations are finding ways to solve problems.

Mass Collaboration encourages all those involved in the business process  to share information and ideas. An increasing number of organisations have realised the benefits and for some it is becoming a major factor in corporate strategy. In order to do this leaders need to embrace collaboration that is changing the way organisations operate based on 4 principles:

• Openness

Allow external individuals to partake in research and development (R&D)




• Peering

Instead of following the traditional hierarchal model of organisation arrangement a horizontal approach needs to be utilized

• Sharing

Share basic IP for others to build upon and collaborate

• Acting Globally

Create a global IT platform that encourages collaboration and allows different parts of a business along with its partners to prosper.

Many companies are benefiting from this phenomena including Boeing, BMW, Procter & Gamble, Wikipedia, YouTube, Second Life, Linux and Human Genome Project.